Proven Strategies to Increase Pinterest Views and Followers Faster
Hello fellow blogger!
It’s been an exciting month for me. I grew my monthly Pinterest views from 30K to 420K in less than 3 months, and I would like to share how I did it.
It’s going to be a long one, so grab your hot cup of somethin’ and get comfortable. [I still use way too many words to get my message across – the struggle is real!]
Recently, I’ve been working extra hard on my Pinterest. We have been close buddies lately, I tell ya.
So here are the stats.
I’ve only had this Pinterest account for less than 4 months, and I started off with zero followers and of course zero Pinterest traffic.
As you can see on this graph, I was averaging about 30K views in November and pretty much plateaued since the initial increase from 0 to 30K when I first built up this profile.
Then, suddenly you can see my monthly views shooting through the roof starting from about the beginning of December, currently reaching 425k.
The amazing thing is that I no longer see a plateau in these numbers. My monthly Pinterest views are constantly increasing day after day.
I also noticed I gain new followers daily, which was something that was non-existent in November.
This post contains affiliate links. See full disclosure policy here.
What’s all the hype over Pinterest?
Good question. One massive thing that every blogger wants to do is increase their blog traffic and then connect with their readers.
And really, blog traffic is almost always a must for your blog to thrive and grow. I’m aware it’s less about numbers and more about the loyal readership you build through email lists etc.
But, it sure helps to get more page views. So it goes without saying, more blog traffic has the potential to help you find more of your people, the ones who will love what you write. And who doesn’t want that, am I right?
Increasing blog traffic quickly
The sad thing is that it’s nearly impossible to increase blog traffic quickly through organic sources. And sure, while there are heaps of ways to make your content SEO (search engine optimization) friendly, you know it will take longer to get those results.
You would have already discovered that Google takes a while to pick up on your amazing website. And that is why Pinterest is such a great platform, especially for new bloggers.
Pinterest is an easy way to increase traffic to your blog and in such a short space of time. I’m sure I’m not the only one who is impatient to see my page views go up.
The more my Pinterest traffic increased, the more I saw an increase in blog traffic. Where I was averaging about 150-200 views a day, I currently get about 500 views a day.
Visual Search Engine
Here is what makes Pinterest so useful for us bloggers.
Pinterest is a visual search engine that will bring readers from all over the world. As you might already know, Facebook is a bit of downer for blog traffic at the moment.
Instagram is great but unless you’re in niches like beauty and travel or do a lot of sponsored type posts, you probably won’t have much influence on this platform. It’s more suited to bloggers who may want to share a little behind the scenes with their followers etc.
However, with Pinterest, you get a constant stream of users browsing – people that are actually hungry for information, know-how and the latest and greatest ideas.
Through Pinterest, your pin will be found over and over again (if it’s a good one). I find that it is totally justifiable to invest time and whatever resource required into perfecting your pin as well as fine-tuning your Pinterest profile.
If you’re serious about using Pinterest as a source of traffic for your blog, you should dedicate time to work on Pinterest daily.
More importantly, you want to get more click-throughs and not just Pinterest views, which is why you will see how I do this below.
From zero to 420K in less than 4 months
Like I said, I started off with zero followers since I chose not to use my personal Pinterest profile for this blog.
I also wanted to build my Pinterest business account from the ground up, and not by getting people I know to follow me.
I built up my following through Facebook groups follow for follow threads (which I no longer do and I actually don’t recommend it). It’s a waste of time and you end up following people that are not in your niche, which is kind of pointless.
If you want to increase your Pinterest followers and increase engagement, it’s probably best to stay away from follow for follow threads.
Instead, I recommend implementing effective strategies like the ones I will share with you, as well as following people within your niche instead of anyone and everyone.
The basics of Pinterest
Before I get into the strategies I used recently, I want to give you a quick rundown of what I had already done on Pinterest.
That way, you will know what was already working to bring me just over 30K monthly views on Pinterest. Here are the things I had already done in the beginning (within the first 6 weeks) to go from zero to 30K views.
- Opened a Pinterest Business account
- Uploaded a photo of myself
- Populated my Pinterest profile with a bio explaining who I am and what I offer on the blog. You will find this blurb right under my profile photo.
- Created boards that were relevant to my niche. This includes budgeting, side hustles, and decluttering and organizing.
- Populated each board that I created with 15-20 relevant pins
- Verified my website with Pinterest and enabled rich pins so that whenever I pin any one of my posts, Pinterest publishes the meta description, as well as my website name.
- Created a special board for my own blog posts and specified as “Best of Happy Nifty Life.”
At this stage, I was posting vertical pins and was doing nothing fancy in terms of the way I designed the pins. I was also contributing to about 20 group boards and was fairly active in all of these group boards.
So THAT is where I was standing within the first six weeks or so. Not bad, but not that great. At this stage, my monthly Pinterest views had gone up to about 38k a month and plateaued.
Now, I’m less than three months in and I have multiplied my monthly Pinterest views to more than 10 times.
If you have taken similar actions as listed above and have been consistently pinning, you can try the following strategies to further boost your Pinterest views.
Here are the strategies I implemented to get an average of 420k views monthly.
Proven Strategies to Increase Pinterest Views and Followers Faster
Like I said, I had my bio and my name all set up with the right keywords describing my website and what I offer on the blog.
What I had not done was create nice little descriptions for all of my boards. Don’t ask me why, but I kept putting it off for weeks.
Anyway, you will want to put out some info on each board you own so that Pinterest knows to promote your pins to users who are interested in your subject matter.
And that will translate to attracting the right followers, your target audience to your Pinterest profile and blog.
So I populated the description box of each board with keywords related to my niche and the board topic like “Find the best budgeting hacks and ways to save money and pay down debt.”
I would then add a few more keywords in the following format. Frugal Living | Save Money | Gain Financial Freedom.
I believe this helped to increase exposure to my Pinterest profile since it tells Pinterest what my boards are all about. This is when I noticed people were starting to follow some of my boards that I had updated.
Perfecting the pin
I noticed the older pins just did not get much attention so I created new, better-looking pins. I made my pins longer compared to my old pins. I also designed my pins to using images with a clean look.
I sourced images that were not too cluttered and cropped them to my liking.
I also played around with the font to make the title readable and engaging. I basically put more effort into this aspect of publishing a post.
I suggest using Canva (free) or PicMonkey to design pins that are appropriate for Pinterest. Every time you create a pin, ask yourself if you would click on this pin if it appeared on your smart feed.
More pins and more re-pins
Try saying “more pins and more re-pins” really fast 5 times. Tongue-tied, right? So getting right back into it.
I also made sure to add 2 pins per post and re-pinned those to the relevant group boards as well as my own boards. This is also a great way to test out what kinds of pins perform better for you (more on that soon).
I joined more group boards, which meant I re-pinned my posts a lot more. If you have not built up a good number of decent group boards, I highly recommend you do. Then, be diligent with pinning to and from your group boards.
Remember, Pinterest wants to see you not only pinning your own content to other boards but also sourcing and re-pinning great stuff from other boards.
Time-efficient pinning strategy
I really believe in using both automation (that is, BoardBooster, Tailwind etc) as well as manually re-pinning. In order to get your content out there through Pinterest, you have to find a pinning strategy that serves you well and saves time.
Let’s face it, it’s so hard to be consistent with your pinning strategy if it’s all done manually. You’re busy. You have so many blogging related tasks to do, it’s not even funny, right?
It’s nearly impossible to take the time to pin at least 80-100 pins every day without outsourcing this task.
I currently have about 80 group boards I contribute to, and I have to say, there is no way I could consistently re-pin to and from all those group boards without the help of my scheduling tool. I just do not have the time and the discipline to do it.
Once you sign up for one of these tools, be sure to get the most out of them by using them the right way (more on that soon).
In addition to the scheduled re-pins, I also re-pin other people’s content from group boards as per the individual group board rules. I dedicate about 30 minutes a day to do this manually.
Use your analytics
This is the one thing I had never done and that is observing my Pinterest analytics as well as BoardBooster stats.
I mean, sure, I check Google Analytics regularly and see what posts are bringing in traffic etcetera, as you do. But apart from a quick check of Pinterest analytics on overview, I had never really dived into it.
If you are the same, start checking your analytics every few weeks. You can learn so much about how your pins and boards are performing. You should then use this data to re-pin more of your popular pins to your high performing boards (including group boards).
Check board performance on Pinterest
To check which boards are performing well, head over to the “Analytics” which is located on the top left-hand side. From the drop-down menu, select “Profile.” This will bring up the boards as well as pins (including third party pins) with the most impressions in the last 30 days. Take note of your most popular pins and boards.
Find your most clicked pins
Now it’s time to check which of your pins are getting a lot of clicks. Navigate back to Analytics and from the drop-down menu, click on “website.”
On this page, click on the top menu where it says “clicks.” You will now find your list of “Most Clicked Pins” as well as “Boards with the most clicked pins” here.
You will want to use these pins to guide what kind of content your followers like and what pin design or look is most popular.
Check your BoardBooster & Tailwind analytics
Now, you can check your analytics on BoardBooster or Tailwind, whichever you like to use. If you’re on Tailwind, check out your engagement and virality score on the dashboard to see which pins are doing well.
If you’re on BoardBooster, head over to Reports and click on Board Performance to check for your top performing boards.
You will see a list of boards and the corresponding re-pin rate to the right. The boards are listed in chronological order starting with boards possessing the highest number of re-pins. Take note of the top 15 boards here.
Now that you know which of your boards and pins are performing amazingly, schedule your re-pins accordingly.
Re-pin your awesome top 15 pins (or even top 20 pins) to the high-quality group boards you have identified. Now, go ahead and take a break. You deserve it.
Watch what you re-pin
One thing I have been doing to improve my Pinterest profile and number of views is being careful of what I re-pin to my boards.
Here’s the thing. Your overall Pinterest profile, including your boards and pins, must contain good content and lead to a legit domain.
That’s why I advise re-pinning popular pins within your niche, which you can do by re-pinning from the “popular” category on Pinterest as well as re-pinning from group boards.
Then make sure to re-pin to boards that are the right topic or niche for your profile. This will earn you virtual thumbs-up from Pinterest because it makes it easier to identify your profile for certain keywords.
A little note on re-pin threads
Facebook threads are great for supporting your fellow bloggers by re-pinning their awesome pins as well as getting yours out there. BUT, they can also be detrimental to your Pinterest traffic if you are not careful what you re-pin.
I used to re-pin anything and everything from these threads especially in the threads with mandatory “reciprocate all” rule.
The problem with this is that you’re obligated to re-pin everything even if it’s horizontal pins or generally poor quality pins.
That’s why I stopped participating in re-pin threads that had the rule to “reciprocate all.” Instead, participate in threads that allow you to choose a certain number of pins to re-pin.
In this way, you can choose high-quality pins that are suitable for your niche and Pinterest boards.
Phew! Now if you are just starting out with Pinterest, that’s a lot to think about implementing all at once. Try to implement one or two strategies at a time, and you will see your Pinterest views skyrocket soon enough.
Implementing these proven strategies to increase Pinterest views and followers faster will boost your blog traffic.
If you consistently prove that you post great pins linking to your quality domains and that of others, you will get some love from Pinterest. Your boards will be suggested to other users who are interested in your topics.
Your boards will get more follows, and you will see more repins. It is sort of like Google. You will have to earn the search engine’s trust but thankfully, Pinterest doesn’t take too long to notice your profile.